Owner and designer Kim Bieler has lived and worked in the Washington, DC, area since 1989. Before starting her own design firm, she worked at Greenfield/Belser Ltd., where she designed marketing packages for law firms and law-related clients. Her work there included logos and print materials for the Legal Marketing Association and Alderson Reporting and web sites for The Weinberg Group and Adams and Reese, LLP.

Prior to that, she spent seven years with Communications Development Inc. as a designer and manager, creating publications and web sites for nonprofits and international development agencies such as the Benton Foundation, The World Bank, and the United Nations Development Programme. She supervised as many as eight print and web production staff and managed the day-to-day operations of the print division—including staffing, quality control, equipment purchasing, and project management.

In 1998 she started her own full-service design firm, Kim Bieler Graphic Design (incorporated as Hard-Working Design Inc.), and has amassed a diverse portfolio for such clients as IBM, Sesame Workshop, Conservation International, the American Symphony Orchestra League, and the Smithsonian National Museum of American History.

Kim Bieler is a member of the Usability Professional's Association and the Information Architecture Institute. She’s also an avid cook, cyclist, and amateur astronomer.